60 BPM - THE SOUND OF SWATCH

Former artist-in-residence Chiara Luzzana's audio project "60 BPM - THE SOUND OF SWATCH" receives the "Platinum Award" in the AUDIO's category of this year's Muse Creative Awards.

With “60 Bpm – The sound of Swatch” Chiara Luzzana created the first soundtrack made with the pure sound of watches.

Chiara’s research for this project began in the Swiss factories of Swatch, where she took all the little objects that make up the watch, from raw materials to the final products, and turned them into musical instruments. The hands of the watch have become electric guitars. The worker’s gloves have become a harp. Rhythmic and melodic parts were created from her recordings of factory machines.

Her motto for this project: "Watches become music, not just time".

“60 Bpm – The sound of Swatch” also has become the official soundtrack of Swatch at SWATCH FACES 2015 presented at the 56th Biennale Arte in Venice, Italy.

In addition to this soundtrack, Chiara has filmed a Video Documentary to describe every step behind the composition phases. 

See the project: https://youtu.be/qQAIMVx-X9w

More about the award: http://museaward.com/winners/4/296/1022