This Notice explains you who we are and which technologies we use on our Website.
1.1. This is the notice regarding cookies, pixels and social plug-ins (“Cookie Notice”) of The Swatch Group Ltd, Seevorstadt 6, 2501 Biel / Bienne, Switzerland, (“Swatch Group”, “we", “us”, “our”). Swatch Group is the data controller for the purpose of this Cookie Notice.
We use several cookie categories, for different purposes, of different providers, for example for audience measuring, for the functioning of the Website or for advertising. However, we give you the option to opt-out from the ones we don’t strictly require for the running of the Website.
2.1. A cookie is a small piece of data sent from a website and stored on the user's computer or mobile device by the user's web browser while the user is browsing. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart) or to record the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to remember arbitrary pieces of information that the user previously entered into form fields such as names, addresses, passwords, and credit card numbers.
2.3. Browsers may accept or reject cookies automatically but allow you to change these settings. The help menu on most browsers will tell you how to change your browser setting as to cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies all together. You can also disable or delete cookies you have previously accepted if you wish to. To find out how to manage cookies on the following browsers, follow the provided link:
2.4. We may further give you the opportunity to manage the use of certain cookie categories on this Website directly by making the respective choices, by providing:
a cookie banner upon your first visit that allows the management of certain cookie categories;
a link to a third party site dedicated to the management of the cookies used on this Website that allows the management of certain cookie categories;
a sub-page dedicated to the management of the cookies used on this Website that allows the management of certain cookie categories; or
interactive options, for example buttons, integrated into this Cookie Notice, that allow the management of certain cookie categories.
2.5. You may, in addition to the options given above, also refer to the following third party websites to opt-out advertisement cookies:
2.6. To further identify, manage and track activated cookies on this Website, you may install a cookie tracker, for example the Ghostery add-on.
2.7. On this Website, we may use the following cookies, cookie categories and other technologies, but no spyware, for the indicated purposes and, if applicable, deployed by or with the assistance of the indicated partners:
- Strictly necessary cookies. These are cookies that are required for the operation of the Website and for you to be able to complete services you ask for. They include, for example, cookies that enable you to log into secure areas of the Website.
- Functional cookies. These cookies record information about choices you make on the Website, such as your user name, language or the region you are in. In this way, we are able to personalize your visit to the Website.
- Analytical cookies. These cookies allow us to collect information about how visitors use the Website, for example to count visitors and to see how visitors move around the Website. They record your visit to the Website, the pages you have visited and the links you have followed. These cookies do not collect information that identifies you. All information is anonymous. This helps us to improve the way the Website works.
The Google Analytics cookies used on this Website are:
For visitors accessing our Website from the People’s Republic of China (PRC), we may use the Site Monitor service provided by Miaozhen Ltd., Beijing, PRC, (“Miaozhen”) instead of Google Analytics, for the same purposes and within the same limitations, but with servers in the PRC. For opting-out the use of Site Monitor on your browser, please visit Miaozhen’s opt-out management site.
We use several pixels and social plug-ins, mainly for advertising and to allow you to share content on your social media accounts.
We also use other technologies on our Website which allow us and Third Party Providers to offer you a more personalized and engaged web experience, e.g. by offering you advertisements on your social media channels that are more relevant to you or by allowing you to share your experiences on our Website via social media. We therefore use the following technologies:
Facebook pixels. Facebook pixels are small pieces of software and are nearly invisible pixel-sized “dots” on our Website which create a link between your visit to our Website and Facebook. When the pixel loads, Facebook places a so-called “fr”-cookie on your computer, which helps Facebook to provide you with more personalized advertisements, but also to measure and improve advertisements. This cookie has a lifespan of 90 days. More information on Facebook cookies can be found here: https://www.facebook.com/policies/cookies/. Please note that when the “fr”-cookie is placed, Facebook is able to follow your surfing behavior across other websites which have implemented a Facebook pixel or Facebook social plug-in.
Social plugins. Social plug-ins are small pieces of software which create a link between your visit to our Website and the social media platform of a Third Party Provider. The social plug-in will let the Third Party Provider know that you have visited our Website and may let the Third Party Provider receive cookies he has placed on your computer beforehand. We use social plug-ins of the following Third Party Providers:
Please click on the URL’s next to each of these Third Party Providers to learn more about their plug-ins. Note that we have no control over how these social plug-ins work, the data that they collect or what the Third Party Provider does with this information. For more information on how these Third Party Providers use your personal data collected via their social plug-ins, you are kindly referred to their respective privacy policies.
We rely on your consent.
For processing your personal data under the conditions outlined in this Cookie Notice, but with the exception of strictly necessary cookies and functional cookies, we ask for your consent.
We process such data for as long as it is needed for the purpose.
Your personal data are only processed for as long as needed to achieve the purposes which are described above or up until such time where you withdraw your consent for processing them, unless we or any other third party have an overriding interest in keeping your personal data identifiable or when there is a legal or regulatory obligation or a judicial or administrative order that prevents us from de-identifying.
If we deploy technologies on our Website which are provided by third parties, then these third parties have access to such data.
6.1. You understand that our use of analytical as well as social media cookies may imply that the Third Party Providers of those cookies may obtain certain information about you, including about your surfing behavior. We refer to the information provided by these Third Party Providers for more details on how these Third Party Providers use your personal data.
6.2. We rely on third party service providers such as web hosting companies to process your personal data on our behalf and to provide you the Website.
We do transfer such data internationally but ensure that they are safe.
You have several rights, including to withdraw your consent to our processing of your data or to lodge a complaint with a data protection authority.
8.1. You have the right:
to request from us access to and rectification or deletion of your personal data processed by us;
to request us to restrict the processing of your personal data processed by us, in particular to object to the processing of your personal data for direct marketing purposes; and
to request from us to provide you or any person or entity you appointed with a digital file of your personal data processed by us (data portability).
8.2. You may withdraw your consent that allows us to process your personal data for the indicated purposes at any time.
8.3. To exercise the above rights, you may contact us as indicated below.
8.4. You also have the right to lodge a complaint with the competent supervisory authority in your jurisdiction.
Find out where we are and how you can contact us.
For any questions you may have or to exercise your rights, you may contact us as follows:
Postal address: The Swatch Group Ltd, Seevorstadt 6, 2501 Biel / Bienne, Switzerland
Telephone number: +41 32 343 6811
Email: please use our contact form.
For the names and contact details of our representatives or DPO respectively within the European Union, please see our EU Representatives List