Swatch partners with Biennale Arte 2017

The love story continues: during a press conference held at the Swatch Art Peace Hotel, Swatch confirms the commitment as main partner of Biennale Arte 2017

Swatch has always loved taking art to the people. As the main partner of the 57th International Art Exhibition of La Biennale di Venezia for the fourth consecutive time, the trendy Swiss watchmaker is again bringing its heart closer to an eager international audience, presenting the Swatch Art Peace Hotel Shanghai and four artists from the renowned artist residency.

Swatch Creative Director Carlo Giordanetti comments, “Being a close partner of Biennale Arte 2017 is an amazing opportunity because it gives us an international platform for the Shanghai project and our passionate commitment to supporting young talent in the arts. Art is an inspiration, a source of oxygen, a wonderful way to open one's mind.”

Bridging East and West, the Swiss brand is taking up its Faces & Traces theme in the Arsenale's Sale d'Armi B, with the presence of four international artists who have lived and worked at the Swatch Art Peace Hotel in Shanghai.