Chiara Luzzana

I still remember the moment when I spoke to Swatch about a crazy idea I had in my mind. The project was so crazy that only a visionary and a wonderful person like its artistic director could have accepted. I started collecting every sound of more than 2400 Swatch watches, also walking throught the Swatch factories, creating the first soundtrack made exclusively with the pure sound of a watch. The project has become a video documentary, and a soundtrack that has been heard all around the world.