The Swatch Art Peace Hotel at Locarno Film Festival

Come and visit the Swatch Art Peace Hotel presence at this year's Locarno Film Festival between August 7 and 17, 2024.

Founded in 1946, the Locarno Film Festival has established itself as one of the world’s leading events in film, where filmmakers and film fans come together to celebrate the art of storytelling on the big screen. Swatch is proud to once again be main partner of this prestigious festival which will be celebrating its 77th edition between August 7 and 17, 2024.

Throughout the many years of collaboration with the Locarno Film Festival, Swatch has been present with different initiatives, from hosting Swatch Art Peace Hotel artists allowing them to participate to the Filmmakers Academy, to presenting their work at the BaseCamp with dedicated exhibitions.

During the event, Swatch will be welcoming fans a few steps from the Piazza Grande at the Swatch Studios which made its grand debut last year. In this space, visitors will enjoy a stroll down a street not commonly found in Locarno and marvel at the unique shop facades adorning it. Among the facades, one has a striking resemblance to the Swatch Art Peace Hotel in Shanghai. There, visitors will discover “Flower of Abundance”, a virtual artwork by Luo Bi, a digital artist and former Swatch Art Peace Hotel artist-in-residence. A creative force from China, Luo Bi weaves together computer-generated animations with observations of nature to create unique virtual worlds that are sure to challenge how viewers see the world.

As an extension of the artwork Luo Bi has created a series of Instagram filters, that can be discovered on her profile: @sheepmaomao