Swatch's expansive store on the ground and mezzanine floors presents the brand's trendy and colorful watches and jewelry and offers dedicated space for special events and art exhibitions. The environment conveys the core values that define Swatch: emotion, joy of life, innovation and positive provocation.
Visitors are invited to journey deeper into Swatch’s love of art through an exhibition wall that leads to a special entrance into the artist residency. The multimedia wall, featuring works from former artists-in-residence, celebrates this long-standing connection between Swatch and the global art community.
In the corridor leading to the artist residency, an immersive artwork by former Swatch Art Peace Hotel artist-in-residence Kalman Pool is showcased. His site-specific installation, Luminous Opera, transforms the passage to the artist residency into a mesmerizing tunnel of light, inviting guests to wander through glowing, hand-painted glyphs—an exploration of movement and emotion.
