01/02
The building
Built in 1908 as the Palace Hotel and later known as the Peace Hotel South Building, today’s Swatch Art Peace Hotel is located at the cross-roads of the Nanjing Road and the Bund in Shanghai’s former financial district.
The boutiques
Dazzling boutiques representing three of Swatch Group’s most iconic brands – Omega, Longines and, of course, Swatch – are located on the ground floor of the Swatch Art Peace Hotel. Each respects the historic building’s exquisite architecture while communicating the essence of the brand.