Built in 1908 as the Palace Hotel and later known as the Peace Hotel South Building, today’s Swatch Art Peace Hotel is located at the cross-roads of the Nanjing Road and the Bund in Shanghai’s former financial district.

As important to the city today as Fifth Avenue to New York and the Champs-Elysées to Paris, Shanghai’s iconic avenue stretches for more than a mile along the west bank of the Huangpu River. Fifty-two buildings from the 19th and early 20th centuries were once at the heart of the foreign concessions. Diverse architectural styles recall western European tastes ranging from Romanesque, Gothic, Renaissance and Baroque to Neo-Classical, Beaux-Arts, and Art Deco (Shanghai has one of the richest collections of Art Deco structures in the world).

The Bund now welcomes thousands of visitors every day to its monuments, restaurants, luxury boutiques, and fashion houses, and special events attract even more.