Swatch Group with Jin Jiang Hotels
The joint venture

In 2007 Swatch Group, the world’s largest watchmaker, and Jin Jiang Group, China’s leading hotel and travel group, announced they had signed a joint venture agreement regarding the Peace Hotel South Building, one of Shanghai’s (and China’s) most celebrated monuments.


The former Peace Hotel is situated at the intersection of the Nanjing Road and the Bund, the historic former financial district and Shanghai’s most famous landmark. Over the course of a long-term commitment to the historical heritage of the city and its cultural monuments, the Joint Venture partners agreed to restore the Peace Hotel South Building, located at Bund 19.


Under the leadership of the Swatch Group, the Swatch Art Peace Hotel project introduces a unique concept combining a retail environment with an artist residency that includes apartments exclusively intended for artists who will live, work and exhibit their creations there. With this world-class center for contemporary art, culture and hospitality, where art constitutes the ultimate luxury, the Swatch Group is once more making its presence clearly felt in this part of the world.